As an independent London-based consultant I provide creative direction and business planning services, primarily to incubate disruptive ideas and accelerate growth for start-ups and scale-ups.
Guided by principles rooted in regenerative culture and sustainability, I aim to help businesses create better conditions to support economic, social and environmental health.
I’m here to ensure the best ideas take root, get noticed and thrive in an ever-growing competitive landscape. Whether you need to bring a new brand to market or reimagine an existing one to be more efficient and effective, I offer holistic strategy, design, and development services that can help you get where you need to be.
Initially, I like to spend time getting to know you and your business in detail so that I can provide solutions that meet goals such as developing a property, gaining investment, hiring a team, launching a new brand or increasing annual revenues.
Commonly implementing a whole-systems approach, my process flows from intention through to formulation, realisation, operation, evaluation and transformation.
I’m keen to collaborate with companies and individuals who are interested in aligning operations to take advantage of the new opportunities arising as a result of Covid-19 and working toward a more equitable and resilient future.
Bringing together creative direction, strategic planning and a trusted network of specialist talent, I can help support existing management or build new teams to deliver commercial objectives and bring ideas into existence.
Services range from concept creation and marketing to sourcing and briefing interior designers and architects, and from stakeholder engagement to cultural programming and community building. I am also available for Non-Executive and Advisory roles.
I’ve been creating brands and bringing new ideas to market for over 17 years. From club nights to night clubs and from festivals to resorts, my experience covers the expediency of pop-ups to the planning of permanent sites. Many of these brands have grown rapidly and generated high volumes of press coverage, customer engagement and sales.
Working with a range of specialist PR and Media agencies, including Full Fat, Bird Travel and Kingdom Collective, past projects have collectively received over 1000 pieces of coverage internationally across leading broadsheet, travel & lifestyle magazines, and specialist wellness, music, art, and design publications.